Sitting on the northern shore of Lake Zurich, the city offers the finest culinary highlights, unlimited shopping pleasures, events and countless green oases in the center of the city to tempt guests to linger and enjoy. Zürich boasts the highest density of clubs in Switzerland where there are no official closing times. At Zürich University or the Swiss Federal Institute of Technology Zürich the ETH Zürich is today associated with 21 Nobel prizewinners.

Zurich’s shopping mile has contributed largely to the city's reputation as a mecca for shoppers and is a top address for international fashion labels, jewelry and watches. The city alone is home to over 50 museums, some 14 of which are devoted to art.

Recreational activities range from a visit to the riverside and lakeside bathing areas in the very heart of the city, to a spectacular hike on the Uetliberg mountain. In the summer, the banks of Zürich’s rivers and lake are buzzing with activity. Here, everyone from street artists to party-goers to business executives can be found enjoying the sun. With no fewer than 40 swimming facilities – 18 of them outside in the open air, including on the lake and by the river – Zürich has the highest density of public bathing areas in the world.