Grand Central underwent a major renovation some years back and now represents itself as a tourist destination to itself. The intricate ceiling is something to behold. Some of the city's iconic shopping logos are represented here including Bergdorf Goodman, Tiffany's, and Saks Fifth Avenue. Up and comers like the Nike Store, Coach and other upscale brands are well represented here.
There is, of course, Barney's and for kids FAO Schwartz, with the famous "Big Piano" has been totally redone. St. Patrick's Cathedral is on Fifth Avenue just north of Saks; Carnegie Hall and Rockefeller Center sit on its eastern edge; Radio City Music Hall is down the street as well as the newly renovated Museum of Modern Art.
To the west, is Hell's Kitchen with its ethnic restaurants, trendy bars and independent shops. In the middle is Times Square, replete with over-the-top signs, screaming crowds, scam artists and card sharks, over-the-top commerce and lots and lots of theater.